6/6/2007 afholdes der en dags workshop i software entrepreneurship. Efter workshoppen vil deltagerne være i stand til selv at inddrage Software Entrepreneurship materialet i undervisningen. Workshoppen er rettet mod de videregående uddannelser og kan tilpasses efter behov. Materiale t udleveres og kan frit anvendes i undervisningen. Jeg har vedhæftet første kapitel således du kan danne dig et indblik i hvordan materialet er struktureret.

Workshoppen fra kl 9:00-16:00 afholdes på:
Microsoft Danmark
Tuborg Boulevard 12
2900  Hellerup

Har du interesse, så send mig en email, eller brug denne formular.

Agendaen for workshoppen er:

Topic 0: Introduction - The Software Entrepreneur in You
- Our core issues, what is software business management, what is entrepreneurship and who are entrepreneurs?

Topic 1: Creativity and Innovation
- discuss the nature of creativity and innovation and their role in entrepreneurship
- describe the steps in the creative process
- explain how entrepreneurs can enhance their own creativity
- identify the four major types of innovation
- discuss some of the sources of innovation for entrepreneurs
- identify some of the major myths and discuss the principles of innovation.

Topic 2: The Environment and Its Analysis
- Understand the relationship between your role as a strategic leader and your understanding of the environment
- Identify the components of a firm's environment
- Discuss the effectiveness of your firm in managing, monitoring and responding to its environment, and list Porter's five forces
- Evaluate your firm's position in its market within the context of Porter's framework and explain the implications to your firm of its position visa vis Porter's framework
- Define critical thinking and explain how group think and marketing myopia can adversely impact upon your business, and
- Undertake exploratory research using focus groups and in-depth interviews.

Topic 3: Indentifying Market Opportunities
- discuss why ideas are not necessarily opportunities
- identify the sources of risk and uncertainty involved with a potential opportunity
- recognise the sources of potential opportunities
- identify and analyse major changes that create opportunities for entrepreneurs

Topic 4: The Value Chain, Value Creation and Customer Loyalty
- Identify the inputs, processes and outputs that drive your firm forward
- Critically evaluate your firm using porter's value chain
- Explain value and discuss the ways in which your firm can generate value, and the importance of loyalty and its link to value creation
- Discuss how the value chain framework can assist you in business planning
- Point to a business plan framework that has been designed for small and medium sized businesses.

Topic 5: Screening Opportunities
- conduct the screening of an opportunity to analyse its potential
- describe the roles of the entrepreneurial strategist
- analyse the role of innovation in the entrepreneurial process

Topic 6: The Entrepreneur, Leadership and management skills
- understand the impact of entrepreneurial behaviour on management skills
- understand how the new venture can maintain an entrepreneurial character through the growth stage
- discuss leadership styles exhibited by successful entrepreneurs and the importance of developing a competent new venture team
- identify the management skills required for your own new venture.

Topic 7: Developing and Implementing Strategy (Software Business Management Planning)
- Discuss the steps involved in developing a workable plan for your business
- Explain what generic strategies are and how they can be used
- Explain the differences between a service oriented ISV and a product oriented ISV
- Apply blueprinting as part of your business planning processes
- Identify and explain control systems that are critical when implementing a plan
- Identify several reasons why plans fail.

Topic 8: Raising Finance
- Understand the different types of finance
- Understand how to find finance
- Negotiating a term sheet
- The trade off between rate of growth and control

Topic 9: Harvest Options and Strategies
- describe differences in alternative types of bankruptcy
- discuss rights of entrepreneurs and creditors in different cases of bankruptcy
- recognise the typical warning signs of financial trouble
- discuss how some entrepreneurs can turn bankruptcy into a successful business
- identify and examine the options in providing for the succession of a business to family or non-family members
- discuss a number of alternatives available to the entrepreneur in harvesting the venture.