"To celebrate its first birthday on November 22, Xbox 360™ becomes the first and only gaming console to provide HD and standard-definition TV shows and movies direct to you."

http://www.xbox.com/en-US/live/marketplace/moviestv/default.htm

Renting movies from Blockbuster was nice.
Renting movies from Netflix was even better for my lazy but.
Renting movies without ever having to leave the couch is priceless...