An interesting report on MediaPost from the latest installment of an ongoing tracking study from Interpublic's Universal McCann unit. Link to Report

Interesting points from the report:

  1. More than half of adults now rely on at least one of the so-called Web 2.0 platforms for communicating with friends, family, or colleagues on a regular basis.
  2. Over 85% of adults between the ages of 18 and 34 are using Web 2.0 platforms as a primary method of communication and self-expression.
  3. The number of adults using instant messaging and blogs has nearly doubled, while text messaging has grown a healthy 8% over the past year.
  4. RSS feeds, which make reading blogs easier, have become an integral part of the way people communicate and exchange content.