Press releases, Company Sites, White papers are great forms of communication but Microblogging stands out when urgency and time sensitivity is of the essence. Many people use Twitter for business-to-business communication, and retailers are also experimenting...

For a Retailer, embracing communities can help build better services and boost customer loyalty. Through online communities, customers can participate in defining new features and services. They can also be the source of real-time feedback to help change...

Shopping is a social activity and more and more retailers are realizing that they need to embrace social computing (or the “groundswell” as explained in an excellent must-read book by the same name by Charlene Li and Josh Bernoff ). Offline...

I feel compelled to write about my latest healthcare experience. Let me start by saying that the industry group at Microsoft including myself has presented the 5 trends in healthcare many times. Kudos to Dr. Crounse for the deck in the first place. One...