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Jeff Barnes details the solution architecture and business benefits of the Outback Steakhouse Blooming Onion Facebook campaign created by Micrtosoft partner by Thuzi. The solution leveraged the .NET Facebook DSK and Windows Azure.

Outback Steakhouse wanted to encourage repeat guests by creating a social networking presence. Working with Microsoft partner Thuzi, the restaurant chain offered a free appetizer coupon to the first 500,000 visitors to sign up as Outback fans on the Facebook social networking service. They developed the application on the Windows Azure platform in less than eight weeks, taking advantage of its familiar environment, flexibility, and scalability.

This weeks ARCast.TV episode features Jim Zimmerman, CTO of Thuzi speaking at PDC09 on this topic.

The casestudy for this solution can be found here.

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