General Mills is a global producer of market-leading food brands such as Betty Crocker, Cheerios, Green Giant, and Nature Valley. Starting in 2009, General Mills worked with Microsoft and Razorfish to develop Betty Crocker Kitchen Assistant, a downloadable application that can improve the cooking process. Using the Windows 7 operating system, and Microsoft design and development tools, General Mills created an application that features high-resolution food images, step-by-step cooking instructions that can be viewed from a distance, and the ability to easily interact with recipe information using speech and touch. Through its new offering, General Mills extended the Betty Crocker brand into a new digital channel, delivering a rich, engaging consumer experience.

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You can find more detail on the Microsoft case study here. And the application is available for download here.

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