Tribune Transforms Business for Heightened Relevance by Embracing Cloud Computing
Tribune Company, a giant in the traditional media industry, needed to adapt its business to thrive in a changing market. Specifically, it wanted to make it possible for consumers to choose the content most relevant to them. Tribune quickly centralized the content in its many data centers into a single repository using cloud computing on the Windows Azure platform
Journalists and editors now have a single source for submitting and retrieving content, and the company can provide consumers with targeted content through online, mobile, and traditional distribution methods. Furthermore, Tribune experienced cost savings, a fast time-to-market, and a reduced IT management burden with Windows Azure
The company believes the platform’s fully scalable nature to be critical in expanding its revenue opportunities as it transforms how it delivers news.
Read more here.