Tribune Transforms Business for Heightened Relevance by Embracing Cloud Computing

Tribune Company, a giant in the traditional media industry, needed to adapt its business to thrive in a changing market. Specifically, it wanted to make it possible for consumers to choose the content most relevant to them. Tribune quickly centralized the content in its many data centers into a single repository using cloud computing on the Windows Azure platform

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Journalists and editors now have a single source for submitting and retrieving content, and the company can provide consumers with targeted content through online, mobile, and traditional distribution methods. Furthermore, Tribune experienced cost savings, a fast time-to-market, and a reduced IT management burden with Windows Azure

The company believes the platform’s fully scalable nature to be critical in expanding its revenue opportunities as it transforms how it delivers news.

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Bill Zack

 

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