“Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all. Everyone makes design decisions all the time without realizing it ­ like Moliere's M. Jourdain who discovered he had been speaking prose all his life ­ and good design is simply the result of making these decisions consciously, at the right stage, and in consultation with others as the need arise.” —Douglas Martin (book designer)