• Ivan Joseph's WebLog

    A bit more on loyalty programs

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    http://www.bing.com/community/blogs/travel/archive/2009/07/08/how-frequent-flier-programs-offer-loyalty-for-a-price-by-peter-greenberg.aspx I saw this article on the bing community blog - it talks about how Loyalty Programs have become so lucrative...
  • Ivan Joseph's WebLog

    Times of India campaign for grassroots change

    • 1 Comments
    My friend Martin Spinetto shared this impressive campaign that he came across about India. http://www.youtube.com/watch?v=pgHyjMgPi2Q It is a good watch and captures some of the excitement that is currently present as the country has seen some very...
  • Ivan Joseph's WebLog

    Former India President APJ Abdul Kalaam visits campus

    • 1 Comments
    This is an amazing company! The kind of people we get here - recently Dr APJ Abdul Kalaam , former President of India came visiting and spoke to us about his dream for India and how he hopes it can be transformed into a developed country by the year 2020...
  • Ivan Joseph's WebLog

    What is loyalty? Don't frequent flier programs create bonded customers instead of loyal customers?

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    The first question has different answers but in its most common form in North America, it is about rewards. So you sign up for an airline frequent flyer program in the hope that over time you will accumulate enough miles to get the free tickets. Since...
  • Ivan Joseph's WebLog

    Randy Pausch - RIP

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    Heard about Randy Pausch's death and was quite sad. He was such an inspiration. I don't know how he could go on with his speeches and lectures without looking sad and unhappy as one would expect from someone who was nearing the end of his life. This is...
  • Ivan Joseph's WebLog

    More thoughts on Bill

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    So it's evening now and Bill must have left. The farewell was well done - they videotaped many employees asking him questions and Bill tried to answer as many of them as he could. Steve would often add his thoughts as well and it was obvious what a good...
  • Ivan Joseph's WebLog

    Bill's last day at Microsoft

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    I'm watching Bill's farewell live in one of the cafeteria's. Bill is speaking right now and is talking about how the industry has evolved - I've heard this before but today is special because you realize that he was a big part of that and I may not get...
  • Ivan Joseph's WebLog

    Five Years in Microsoft

    • 2 Comments
    It's almost a year since I posted a blog entry but today is a special day. I have completed 5 years in Msft today. On June 23rd 2003 I started work here just one week after graduating from B school and here I am now after 5 years. When I look back it...
  • Ivan Joseph's WebLog

    Moving on

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    I have taken a new job within Microsoft as the Regional Lead for Search and MSN Marketing for the Americas. I therefore will join a team that is focused on our Google compete initiatives. I am of course excited to join this team in a business that...
  • Ivan Joseph's WebLog

    Toronto hosts successful Premier event

    • 1 Comments
    Am in Toronto now where we held a successful Premeir event yesterday - 19 carefully targeted customers attended a day long Premier awareness building event where we helped them understand all the cool aspects of this great offer (even though i say it...
  • Ivan Joseph's WebLog

    Local food and natural fitness

    • 1 Comments
    I was recently leafing through an inflight magazine and came across a piece on what's it and what's not. It caught my attention because some of the things I considered 'in' were supposedly 'out'. Just shows how current I am:-) So 'Organic' food is...
  • Ivan Joseph's WebLog

    Scott Armstrong's Services Radio session with Paulo Iudicibus and I

    • 1 Comments
    On Tuesday, Paulo Iudicibus and I recorded a services radio segment where spent time chatting about the success of the CIO 2.0 event in Sao Paulo. Paulo made some very good points about how important the event was to Services in Brazil and how for possibly...
  • Ivan Joseph's WebLog

    Foga De Chao with Alexandre

    • 1 Comments
    While in SP, Alexandre Arello took me to Foga De Chao for dinner - this is a speciality meats restaurant (churrascaria) where they bring you different kinds of meat in an all you can eat setting. If the coaster side facing up is green it means you want...
  • Ivan Joseph's WebLog

    Sao Paulo - ripe with possibilities

    • 1 Comments
    Am in Sao Paulo where we had a terrific event today - there was standing room only in the venue and the attendees paid very close attention to the proceedings. Paulo Iudicibus and his team have worked very hard to make this a success- Paulo himself spoke...
  • Ivan Joseph's WebLog

    MatchStick Campaign's combine people skills to touch customers around the world

    • 1 Comments
    We've been able to grow this program into an international one from it's beginnings in Japan last year. We've had two events in China - one in Jan in Beijing and one yesterday in Guangzhou. We are having a 3rd event in Shanghai on the 27th of March. Kelly...
  • Ivan Joseph's WebLog

    Finding your cello

    • 2 Comments
    When I graduated from the University of Chicage Graduate School of Business with my MBA, the convocation speaker was Richard Thaler ( http://www.nber.org/vitae/vita507.htm ) one of the foremost proponents of Behavioral Finance. He said that the only advise...
  • Ivan Joseph's WebLog

    FUTBOL in Brazil

    • 1 Comments
    Paulo Leocadio, one of my brazilian friends points out that Brazilian's do not know what soccer is - they have never heard the word and think it is something played by women in the US (his words not mine:-)) So I stand corrected - I actually went for...
  • Ivan Joseph's WebLog

    Premier Summit in Beijing - a huge success!!

    • 1 Comments
    Just got back from Beijing where we had a tremendous response to our premeir summit - 64 customers from 52 companies turned up for the 4 hour long event and we've had some great event satisfaction score numbers come in. The team in China is very hands...
  • Ivan Joseph's WebLog

    Premier in Brazil and of course soccer!

    • 1 Comments
    Whew - it has been a pretty hectic past few months. The success with Premier in Japan has seen us work on replicating that elsewhere so I've been busy with travels - Brazil in october, the UK in November, Denmark and Germany in December. In Brazil...
  • Ivan Joseph's WebLog

    Traveling to Brazil

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    I'm heading to Brazil next week to expand on the work that we've done with Premier in Japan. Super thrilled about the trip since this is my first trip to Brazil and it gives us the opportunity to work on growing the Premier business there. I'm also...
  • Ivan Joseph's WebLog

    Chicago GSB ranked no 1 school in the world

    • 1 Comments
    Isn't that terrific news - it's so great to know. It's always been known for it's academic rigor and has usually got a top 5 rating from different publications (when I was in school BW ranked us no 2) Here's a recent article that came in BW - http...
  • Ivan Joseph's WebLog

    More about Japan.

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    Wow - it's been ages since I have blogged. Have been super busy so haven't found the time. Now however I feel like I might be able to do some blogging again so here goes. I've been working on a marketing pilot in Japan to help grow the Premier business...
  • Ivan Joseph's WebLog

    Getting the most out of focus groups

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    Having done focus groups for several years now in different countries and industries, as I reflect back on them, I think of certain aspects that have worked well and thought I'd put those down in this post: Get the right people: This is of course...
  • Ivan Joseph's WebLog

    Another great trip to Tokyo

    • 4 Comments
    Just got back after a super useful visit to Tokyo. Spent 5 days there working with my colleagues on the Japanese Marketing Pilot. We've made terrific progress and I feel confident that we will be able to help the business with our efforts. We were...
  • Ivan Joseph's WebLog

    How Bill Works

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    An article that appeared today describing how Bill uses technology to manage his day to day work. Apart from the 3rd screen, he doesn't seem to work a whole lot differently than others. Of course what he works on could be quite different! http://money...
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