Today Microsoft announced a new search engine called bing.  I’ve been dogfooding this engine internally for some time now and from my experience it’s a step up from the previous engine in both functionality and appearance.  It’s definitely worth playing around with for awhile.

Announcement: http://www.microsoft.com/presspass/press/2009/may09/05-28NewSearchPR.mspx

While the functionality and accuracy of the results are certainly improved, this is not the biggest selling point for me.  I find Live Search’s results to be very good and noticeably improving over time.  I use it at home and work and rarely find a need to switch to google.com for anything.  But functionality isn’t everything.

For me the biggest selling point is the new name.  Having a search engine with a 2 word name consisting of existing words prevented it from beating google in a key aspect of my life: the vernacular.  Google works great as a verb and hence allows itself to be injected into the conversation.  For instance “Can you google it real quick?” 

What to do with live search though?  How can I express that I’m using live search without being too wordy?  “Can you live search it” just doesn’t have the same ring to it.  For awhile I shortened the name to learching (Live sEARCHING).  While that works, it doesn’t quite have a good ring to it. 

Bing on the other hand works great

Can you bing it?

You can view the engine at www.bing.com and the team is also twittering at @bing