PDC preparation continues to move into high gear, and the excitement is building. The hype machine, of course, cannot help but go into overdrive – people are simply so jazzed about this show (internally and externally) that it’s good we’re going to get it done and over with soon. I’ve never seen us so jazzed internally about this – the real issue is going to be the reception we get – will we have enough information, will we get everyone excited, will people see the basic value of the platform we are building for the industry? Time will tell, and I’m nervous as heck about it.

 

Work also continues on preparing slides – the usual you might expect – and we keep getting asked the same thing: “What 3 points do you want people to walk away with?” We then have to put that in perspective of each day – “Ok, and how does that stand out, or resonate with, the other 5 sessions they attend that day” – working out to some roughly 18 “must-get” bullet points.

 

Of course, internally we also talk about the different profiles of developers out there and how we make sure to get on each level (for example, you focus on different things provided to the hardcore C++ girl versus the VB.NET guy). As a UX person, I find this incredibly comfortable – I basically get to understand our developers much better, and then think deeply about how they will perceive what we are doing, and what’s most valuable. Obviously, that VB.NET guy isn’t going to care much about some low-level APIs – he’s going to be much more interested in the higher level capabilities – that help him do his job better, faster and easier. And so on and so forth. What’s really interesting is then bridging the gap – because we’re all multifaceted, you even have the developer who’s real strong on networking and likes to dig in deep, but fundamentally wants the simplest way to build UI – how do we make that happen, and how do we not just dump them in one silo (i.e., “You are a C++ developer, don’t look at that other thing.”). The .NET Framework helps us a ton here (with all the language support) but a key point will be making sure we can intelligently talk to all these points…

 

And the best part is, we’ll surely know in real-time as we get feedback in L.A. from people there, and very likely, the blogs that will be happening daily (even hourly!) like mine.

 

I’m very anxious for that in particular, as my blog can become less vague and speculative (i.e. “gosh I hope you like the PDC”) and much more concrete. I’m also genuinely interested in talking to the folks who will be there, and posting more discussion based on that.

 

Time to get back to work.