This is a pretty cool utility that allows you to set a series of rules on your device for incoming SMS and Email messages. Your device will allow you to do things such as:

• Inbound Email Alerts - Define custom alert rules for email based on one or more attributes (including contacts, subject, content).

• Inbound SMS Alerts -- Define custom alert rules for SMS based on one or more attributes (including contacts, content).

• Inbound Caller Alerts -Define custom alert rules for incoming phone calls based on Caller ID

• Customizable Alerts & Notifications -Choose from a long list of actions, including persistent pop-ups, special ringtones, customized vibration, repeating alarms, required acknowledgement of notifications, and more.

• Actionable Alerts -Automatically have important messages redirected to other key team members, groups, or management.

• Custom Audio -Built-in MIDI tunes with the option of importing new MIDI, mp3, and WAV melodies

The solution has been around for a while on Blackberry but one of my colleagues just sent this along noticing it was now available to Try/Buy for Windows Mobile!

You can download an evaluation version HERE: