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The Home Shopping Network (HSN) has recently expanded to a brand new channel – the Nokia S60 generation mobile phones – powered by Silverlight. HSN, Inc.is an interactive multi-channel retailer that offers innovative, differentiated retail experiences on TV, online, in catalogs, and in brick and mortar stores. HSN, which literally created the television retail industry 31 years ago, now reaches over 90 million homes and is broadcast internationally 24x7. One of the secrets to HSN’s success is to leverage and exploit new technologies to reach new channels and markets.  Silverlight has helped played a big role - as The Home Shopping Network was one of the first early adopters of Silverlight and have helped pioneer TV broadcasting over the internet with the HSN Live HD web site at http://www.hsn.tv.

With the Silverlight for Symbian framework, HSN will now be able to leverage the capabilities of Silverlight and IIS Smooth Streaming to provide a live, high quality, mobile-video shopping experience for users of the Nokia S60 generation mobile phones.  You can read about the recently published case study here.

The Nokia S60 is a software platform for mobile phones that runs on Symbian OS and is currently one of the most-used mobile platforms in the world.  Silverlight is a cross-browser, cross-platform implementation of the .NET Framework for building media experiences and rich interactive applications (RIAs) for the Web.

Smooth Streaming enables adaptive streaming of media to Silverlight and other clients over HTTP. Smooth Streaming provides a high-quality viewing experience that scales massively on content distribution networks, making true HD 1080p media experiences a reality.

The ability to detect and adapt to varying bandwidth changes when streaming video content (especially live video) is an extremely powerful feature and becomes even more crucial in the mobile space – which is easily one of the toughest environments for streaming video content.    

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Below are some screenshots of the application (soon to be released on the Nokia OVI Application store); the live smooth streaming experience, on-demand product videos, and full on-line catalog shopping capabilities… 

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Below are links for more information about Silverlight for the Symbian S60 Platform:

Silverlight for Symbian S60 Mobile Devices Released
http://blogs.msdn.com/b/innov8showcase/archive/2010/03/23/silverlight-for-symbian-s60-mobile-devices-released.aspx

Microsoft® Silverlight™ for Symbian - Beta
http://www.microsoft.com/downloads/details.aspx?displaylang=en&FamilyID=ce63ec61-2a49-4b4e-8900-ae5cd99d5aee

Microsoft® Silverlight™ for Symbian – Beta Developer Tools
http://www.microsoft.com/downloads/details.aspx?displaylang=en&FamilyID=8ea911cb-951c-47d8-a04b-682c76c42b67

Silverlight for Symbian Team Blog
http://blogs.msdn.com/b/slsymbian/

HSN Case Study:
http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000007639

Enjoy!

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