just about two years back I had called out the 'my cloud' pattern -

Essentially, large enterprise organizations that are interested in the business and technology model advantages of moving to a software + services model, but are asking their IT organization to become a service provider, as opposed to out sourcing their IT portfolio to the sky.

whilst I still see value in this, the economics of the private cloud (which may be a semantic-free concept, however, at this time) do not convince me of the long-term viability of this approach. Granted, there will always be the top echelon of IT, the public sector, defense, and the top of the pyramid for the Fortune 100 etc - for whom this approach will continue to be of interest; but, I am not convinced of the economics for mainstream enterprise IT.

Obviously, these are my opinions - all speculation here is mine and mine only - not those of my employer.