Jennifer Marsman

Windows Development

It’s now even cheaper to build apps for the Windows Store!

It’s now even cheaper to build apps for the Windows Store!

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Whoo-hoo!  Now, I personally don’t believe that developing for the Windows Store was ever that expensive (an individual account used to be $49/year, and it is $99/year for iOS developer registration), but it has gotten even better!  Starting today, you can develop for both the Windows Store and the Windows Phone Store for the single low price of $19/year for an individual account. It is still $99/year for a company account.  I explain the differences between an individual and company account in this post, and it is also documented on MSDN here

Here are the main points of today’s announcement:

  • Registered Windows Store developers can now submit apps to the Windows Phone Store at no additional cost, using the same Microsoft account.
  • Registered Windows Phone developers can now submit apps to the Windows Store at no additional cost, using the same Microsoft account.
  • New developers can register and existing developers can renew their account using the same Microsoft account. Developers will enter registration information just once and pay a single lower price of $19 for an Individual and $99 for a Company account, providing access to publish apps for both Windows and Windows Phone users.
  • Developers already registered with both Windows Store and Windows Phone using the same Microsoft account will receive a code via email this month, valid for a free one-year renewal when their existing registration is up for renewal.
  • Students continue to be supported through the DreamSpark program.

Now, there are still going to be two separate developer portals for the Windows Store and Windows Phone Store, for submitting apps and managing your app’s financials, download numbers, and other rich reporting.  But the registration process is streamlined into a single developer registration for both Stores.

Detailed information for developers can be found on the Windows Phone Developer Blog or the Windows App Builder Blog.

Making Money with your apps

According to the blog posts I just linked to:

“Last year holiday sales of paid apps grew 40% over baseline, and we expect an even more robust Holiday 2013 due to an even larger base of Windows and Windows Phone users with more ways to pay for apps.”

Besides the money that you can make naturally from your apps (via sale of paid apps, advertising, in-app purchases, etc.), there are 2 great promotions running right now to earn a little extra cash:

  1. Develop a new Windows Phone or Windows 8 app between 10/1-12/31 for a chance to win $10K of prizes! http://gomodev.com/windows-10k-contest
  2. The DVLUP program lets you complete challenges as you develop for both the Windows Store and Windows Phone Store.  The challenges earn you points that can be redeemed for awesome prizes (including Nokia Lumia phones, XBOXs, and more).  DVLUP is currently open to developers in more than 20 countries.  Two of the challenges are:
    1. Double trouble: build an app for both the Windows Store and Windows Phone Store
    2. Port your Windows Phone app to Windows 8

If you need help getting started building your apps, come to an event or sign up for some 1:1 office hours.  Happy coding!

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