Like most retailers, the Windows Store and Windows Phone Store see a spike in shopping activity around the holidays. Last year holiday sales of paid apps grew 40% over baseline, and we expect an even more robust Holiday 2013 due to an even larger base of Windows and Windows Phone users with more ways to pay for apps.
This holiday season we’re launching Windows Store gift cards, making it easy for consumers to purchase apps from the Windows Store or Windows Phone Store.
Gift cards will be available from several different sources:
In addition to Windows Store gift cards, Xbox gift cards and existing funds in Xbox accounts are also redeemable to purchase things like apps and games for Windows 8.1, Windows Phone 8, and Xbox. In all, you can expect gift cards to be available in at least 41 markets and more than 100 retail outlets in those markets.
As a result of consumer gift card purchases and promotional programs for Windows Phone 8 and Windows 8.1 devices, we expect consumers to have over $100 million dollars (USD) available in their Microsoft accounts to spend on app and in-app purchases this holiday season.
Consumer programs will kick-off in the coming weeks. We’re sharing this with you now as bit of a head-start so you can finish that app you’ve been working on or tune up an existing app in time to take advantage of these new opportunities.
Simplified purchasing: new payment options
In addition to the availability of gift cards, we continue to invest to make it easier for users to purchase apps on all kinds of Windows devices like PCs, tablets, and phones. Recent additions include:
So, time to get to work to make sure you can take advantage of opportunities this holiday season to increase downloads. Be sure to: