In college, a millennia ago, I spent a summer serving Philadelphia’s inner city children with Bart Campolo. As a leader, he was an effervescent, tireless motivator; an excellent writer as much a speaker. As he verbalized his process he forever transformed my approach to public communication.

He explained two reasons for communication. The first, information. This practical, utilitarian task comes up from time to time, but isn’t the reason the world needs excellent communicators. It simply set a level across participants. If you were successful, people knew more. It’s as simple as that.

The second reason for communication was to motivate. The task was always preceded with one key question…

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