Translate this site using Windows Live Translator:
SynaxisWorks on Specialization - A CRM Riff - Site Home - MSDN Blogs
A CRM Riff
It takes people to make the music of life

SynaxisWorks on Specialization

SynaxisWorks on Specialization

  • Comments 0

I stumbled across the Synaxis Speaks blog the other day that I've been meaning to mention. I don't read too many marketing blogs, but this one is just a great read. Here is a teaser from Paul Welty:

Writer: So, we need to nail down your specialty so we can communicate about it.

Owner: What, just one thing?

Writer: Well, maybe 2. But, no more.

Owner: Won’t we limit the number of customers who will use us if we limit it?

Writer: No. It will increase because those who want exactly what you do will go to you first.

Owner: I don’t buy it. If we have to say we specialize, then say we specialize in everything!


Leave a Comment
  • Please add 7 and 6 and type the answer here:
  • Post