From Gartner Identifies the Top 10 Strategic Technologies for 2011 we get this nugget:
“Gartner predicts that by 2016, social technologies will be integrated with most business applications. Companies should bring together their social CRM, internal communications and collaboration, and public social site initiatives into a coordinated strategy.” Gartner Newsroom
We are already seeing the demand for this and some developers are stepping up to the plate:
Do you have plans to integrate social media into your company’s external or internal systems?
yes.we have plans devised for social media..It becomes and inevitable juggernaut