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Love a Condiment With Booze In It

Jim O'Neil

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Love a Condiment With Booze In It

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Ok, the jury may still be out on the new Seinfeld-Gates ads, and I think a lot of us were wondering what was up with the first one.  Segments from the next installment premiered last night,  and more 60-second sets from the longer clip will premiere tonight.  I just got a chance to see the full version  now, and it's a riot -- I took the title of this post from one of my favorite lines.  The quips from grandma are classic, and reminiscent of 'sticky' slogans like Seinfeld's own "yada, yada, yada" and Wendy's "Where's the Beef" - ok, I'm dating myself.  And mercifully, Bill's closing robot moves are well...uh...less unsettling than the shorts adjustment from the first ad.

There's been a lot of discussion over 'what's the point' and 'I don't see how this is selling Vista.'  I'm not sure what people were expecting, but with Seinfeld signed on, I certainly anticipated something right down this alley - after all didn't he have the 'show about nothing'?   And as for selling Vista, that always seemed like such a narrow view of the intent.  And what is the intent, you ask?  Well given all the feedback in blogs and in the media, the Windows Vista Team blog has a good overview.

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  • We see

    1. Two thefts (some coin and a giraffe)

    2. Talk about booze

    3. Two older men sleeping together in a teen daughters room (wtf?)

    4. Not tipping a delivery man

    5. Stealing beta software and playing it anyway.

    6. Joke after joke after joke

    That along with Jerry and Bill being such pigs, such losers, that even a completely disfuntional family has to kick them out. Do they appologize? No. They insult their guests even as they are walking out.

    This is the new Microsoft? Um. What?

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