Joe Morel's Blog : Forums Reputation Phase 3 – Profiles.

I used to think that rich profiles were dumb—that they were really only something that were only used by teenagers hell-bent on getting the latest and greatest AIM virus. Then I saw the Xbox.com Forums. Wow. Now those were great profiles. Why? The profiles mattered. It was more than just a bunch of stuff somebody else typed—profiles were the home base of reputation.

 Tell Joe what  you think we need from a rich developer online profile/reputation system.