1. Rent HD movies on your Xbox and purchase TV shows. This is something I thought would be really cool, but never thought we'd see.  I just hope the library of movies is better than what's on Itunes today.  At least the resolution is killer and it seems like the price is right for a 14 day rental. 

2. The second is the 3d views on maps.live.com.  And a cool innovation that's overlooked is that they can sell Virtual Ads in the 3d environment.