Software Engineering, Project Management, and Effectiveness
Here is a sketch of the mental model I use when thinking through how to address a space with prescriptive guidance:
At a high level, it’s a “stack,” and by having a model of the stack, you can choose how far up the stack to go:
One thing I didn’t explicitly show in the model, is the idea of media, such as videos and slides, and train-the-trainer material. To really get adoption, the media and train-the-trainer material help spread the word. They make it easier for raving fans to adopt and to help spread, as well as to help teach others.
Together, all these parts work to create a “platform” and an “ecosystem” for prescriptive guidance. While it’s not a hard and fast model, it has helped me both figure out the opportunities, as well as evaluate competition, and it helps me see where various types of deliverables fit into a bigger backdrop for impact.