Software Engineering, Project Management, and Effectiveness
As a Program Manager, one of the things I’ve had to do a lot is, “pitch projects.” Whether it’s pitching a project or talking about a project in the hall, it helps to have an elevator pitch that sticks.
The ideal elevator pitch for a project is simple, sticky, and makes the point fast. Somebody shouldn’t have to work too hard to figure out what it’s about. It’s the essence in a nutshell.
The Minimum Elevator Pitch Here are a few example elevator pitches I’ve used for some of my projects:
I’m a fan of the one-liner reminders. They make it easy for you to tell and sell the story. Additionally, they make it easier for others to tell and sell your story if they have a simple, sticky, one-liner reminder, and in today’s world, word-of-mouth marketing is your friend.
The Maximum Elevator Pitch Here is an example of an elaborated elevator pitch template, I’ve used in patterns & practices on a slide, as a more formal way of expression the cornerstone attributes of the project: