Dare Obasanjo earlier posted on some of the words Microsoft has killed. These include: Passion, innovation, synergy, and agility. From what I’ve seen, these are words the industry, not just Microsoft, has collectively placed onto a pyre and watched burn a slow painful death. There are other words that we’ve killed, either as an industry or maybe just at Microsoft. These include:
I’ll also toss a couple more onto the fire that aren’t Microsoft-specific:
Language is such a wonderful thing. It has never ceased to amaze me how rich English is. Yet we restrict ourselves to a vocabulary of maybe 500-800 words in daily conversation, and we choose to take a few of these perfectly good words and plow them into the ground by trying to associate them with complex concepts that have been reduced to pabulum (e.g. Agility). Worse, we look askance at those who actually dredge up those “old” words and use them in casual conversation. Recently, we’ve had to change various mission statements for use of words like “kinetic.”
This is where a host of people complain that I’m a snobbish elitist purist who doesn’t recognize that language evolves. Of course language evolves. I can still bemoan the loss of some of the colors in the tapestry of language while I try to fathom the new colors being woven in. It makes me sad, however, that all too often the new colors tend to be in gray and beige. And I reserve my right to be a curmudgeon about language, just as I can express frustration that mainstream food all tastes the same or that all big box stores carry the same products.