The scenario I’m working on is for the “software enthusiast” – think of this person as the person who isn’t a professional programmer but really enjoys coding for recreation. To make this scenario hold together, I needed to invent a couple of placeholder personas: Jay (after Jay Schmelzer on the VB team) and Jessica (after Jessica Speigel on our UX team). Jay is the professional developer by day/fun coder by night and Jessica is the person who just wants to code for fun.