Beyond | IT: Business. Architecture. Technology. Strategy. John Mullinax's blog.
Computers and software can do lots of interesting things, and more every day. While I love websites -- I don't want to be completely constrained to them. For example, i like having things like Zune, my smartphone, Windows Live Writer, etc. as part of my life even though (actually, because) the experiences are not completely contained within a browser. The Tao of S+S is that all platforms should work together.
One of the most recent examples of how this S+S ethos can transform users expectations and experiences comes from Ford Motor Company, the folks who brought you the Ford SYNC, and is called "Ford Work Solutions". More here, including this video:
Aside: did Ford hire the away Microsoft's naming strategy people!? Name aside, Ford Work Solutions is pretty cool -- claiming 4 industry firsts:
Adding it up, this solution provides a software platform (Microsoft Auto), local RFID, texting, and hands-free phone services, is a data source for conventional SaaS application (e.g., the diagnostic and location data for fleet management), and is a consumer for cloud services (e.g., the gas prices and real time traffic)! Nice! Can't wait to try it. :-) BTW, might be "interesting sport" to compare the Ford Work Solutions offering with my "free advice" here. :-)
This one is hot off the presses -- I'll post additional details as they surface.