Beyond | IT: Business. Architecture. Technology. Strategy. John Mullinax's blog. March, 2008 - Beyond | IT - Site Home - MSDN Blogs

Beyond | IT

Business. Architecture. Technology. Strategy.

March, 2008

Blog - About

About Beyond | IT

I joined Microsoft in June 2006 as a Platform Strategy Advisor.  I approach the intersection of business and technology as a business person first, and a technologist second.  This blog is a place to share my passion for how technology can enable business and IT strategy, and how businesses can use technology to enable people to achieve the results that really matter in their lives. 

In years past, I've held a variety of strategic technical and business roles at Ford Motor Company.  Prior to joining Ford in 2000, I was a public sector consultant focused on preventing the type of election debacle that later happened in Florida in 2000.    Before that, I served as Director of Elections for Douglas County, Washington, USA, where we conducted the first all mail-in ballot federal election in the United States. 

Beyond strategy and technology in general, other related passions include systems thinking, continuous learning, global business, and innovation. 

 

  • Beyond | IT

    David Ogilvy Campaign Commandments: Branding Strategy Insider

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    Timeless advice is always timely.  This , from David Olgivy by way of Branding Strategy Insider , is worth a few minutes.   An excerpt: What you say is more important than how you say it. Unless your campaign is built around a great idea...
  • Beyond | IT

    The point of ISO standardization of Office file formats...

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    Most of the debate around ISO standardization of Open Office XML file formats -- the native file format of Office 2007 -- is terribly acrimonious and FUD-filled.  For a different and interesting take on the debate, see here .  Why interesting...
  • Beyond | IT

    How to Tap IT's Hidden Potential - WSJ.com

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    Good article worth a few minutes here .   Likes: The article focuses in on the competitive necessity and opportunity to leverage technology to create value in your business  It reads a bit like "IT Leadership 101", but sometimes...
  • Beyond | IT

    Amazing Day 1 Keynote at MIX!

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    Wow -- so much at MIX I can't possibly do it justice right now, but check out the summary here .   Really, really amazing stuff and some super announcements.  Just a teaser: Silverlight for Mobile devices -- and not just windows mobile...
  • Beyond | IT

    Is the web a thing?

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    There's long been talk of the web as an emerging "platform" -- indeed it is.  Of course, that's an abstraction and a convenience. A valued convenience to be sure -- it helps us encapsulate a lot of details and communicate more effectively...
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