Beyond | IT: Business. Architecture. Technology. Strategy. John Mullinax's blog.
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Beyond | IT
David Ogilvy Campaign Commandments: Branding Strategy Insider
Posted
over 5 years ago
by
JohnMullinax
0
Comments
Timeless advice is always timely. This , from David Olgivy by way of Branding Strategy Insider , is worth a few minutes. An excerpt: What you say is more important than how you say it. Unless your campaign is built around a great idea...
Beyond | IT
The point of ISO standardization of Office file formats...
Posted
over 5 years ago
by
JohnMullinax
1
Comments
Most of the debate around ISO standardization of Open Office XML file formats -- the native file format of Office 2007 -- is terribly acrimonious and FUD-filled. For a different and interesting take on the debate, see here . Why interesting...
Beyond | IT
How to Tap IT's Hidden Potential - WSJ.com
Posted
over 5 years ago
by
JohnMullinax
1
Comments
Good article worth a few minutes here . Likes: The article focuses in on the competitive necessity and opportunity to leverage technology to create value in your business It reads a bit like "IT Leadership 101", but sometimes...
Beyond | IT
Amazing Day 1 Keynote at MIX!
Posted
over 5 years ago
by
JohnMullinax
1
Comments
Wow -- so much at MIX I can't possibly do it justice right now, but check out the summary here . Really, really amazing stuff and some super announcements. Just a teaser: Silverlight for Mobile devices -- and not just windows mobile...
Beyond | IT
Is the web a thing?
Posted
over 5 years ago
by
JohnMullinax
1
Comments
There's long been talk of the web as an emerging "platform" -- indeed it is. Of course, that's an abstraction and a convenience. A valued convenience to be sure -- it helps us encapsulate a lot of details and communicate more effectively...
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