Beyond | IT: Business. Architecture. Technology. Strategy. John Mullinax's blog.
Some additional news today about getting your next Lazzara Yacht with Microsoft Surface (see here for original post). There are really two parts to this story:
The last post focused on the announcement, and this follow-up is more on what Surface and some unique applications can mean for a yachting experience.
Rich Lazzara, VP of Sales and Marketing, at Lazzara Yachts has links to pics and more info here, and says:
“With the Surface technology on the yacht owners will be able to research the various ports of call they are traveling to and find out about activities, events, restaurants, services in those locations. In addition it will also be used to display the owners manual, family pictures, control on board audio system and link to other Surface devices. With the launch of a Lazzara Yacht Club Social Network this year owners will be able to link to each other and network and share information around their yachting lifestyle.”
Additionally, MegaYachtNews has this take on pairing Lazzara Yachts with Surface.
“…suffice it to say that Microsoft Surface will improve the ownership experience, the guest experience, and even the crew’s experience dramatically.”
They also have a link to a video of the first Surface app for Lazzara taken at the Miami Yacht and Brokerage Show this weekend (which is open through tomorrow, 18-February).
Specifically, Lazzara is working with Microsoft partner Infusion on the following Surface apps for use on Lazzara Yachts:
Some folks might be wondering how any of these apps will really be different from just bringing a laptop on board or having a computer installed in the yacht? The answer lies in designing to leverage the unique capabilities of Surface. Specifically, design points for Surface apps include:
The technology behind the design for these applications includes a range of software and services working together in harmony to enable a new kind of experience. (BTW, at a basic level this is what Microsoft means when it says “software-plus-services”.) Some of the software and services:
Finally, if you’re not able to get down to Miami for the show before it closes tomorrow, you can also see the new Lazzara Yachts, along with Microsoft Surface, at the Dubai International Yacht Show, March 3-7, 2009.