John's Web Thoughts

The Ramblings of a Web 2.0 Evangelist

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  • Blog Post: Marketing to the 2.0 Consumer

    The Web 2.0 world is one that embraces the collective knowledge of the community as a resource to making individual buying decisions. Marketing can be defined as the science/art of influencing these decisions. Traditional approaches have embraced mass marketing as the primarily way to economically address...
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