Yesterday, Microsoft presented at Mobile World Congress 2009, in Barcelona. Steve Ballmer and Andy Lees presented our strategy for our mobile strategy. One of the early points is that we are calling our devices Windows Phones. We also announced officially Windows Mobile 6.5, Microsoft Marketplace, and My Phone Services.
There’s a nice review on PressPass: Microsoft Reveals New Windows Phones with Marketplace and My Phone Services. This link includes info on the new OEM partnerships and some new devices.
The presentation transcript and video has been captured. But, I also captured a few interesting tidbits from the recording.
Today, we have a very strong Windows mobile ecosystem. Our industry partners include more than 50 companies that make phones, over 160 mobile phone operators, and almost 500,000 software development companies that are writing applications. In the past year, our partners have delivered more than 30 new Windows phones to market, giving users more choice than with any other mobile platform available today. There are already 11 unique phones from our partners that have each sold over a million units, which is phenomenal by any stretch of the imagination… – Steve Ballmer
We are going to move from looking just at devices to devices plus software and services. We are also shifting from a focus on business to business and consumer. We are going to work together to provide Windows phones, Windows Live and Windows on the PC... – Andy Lees
Video of WM 6.5 at 13:13
Only Windows can bring the best of the PC, the cloud and the phone together for my whole life. 15:11
New 6.5 home screen 16:25
19:32 This is important: all the Windows Phones will have the same button on them. We will provide distinct value to the end customer and they will be able to go into any store and see which phones are Windows phones, because they will all have a Windows flag on them. If you press the button, you have access to all the things that you can do on the phone through the start UI. - Andy Lees
20:00 New browser
21:49 One of the things that I really love about IM on my Windows phone is the ability to respond with voice so that I can avoid typing as well as adding a bit of emotion to my IM.
23:20 We now have a three-way IM between the PC, the phone and somebody who, a few seconds ago, was killing somebody on an Xbox.
24:10 Shows new My Phone service on PC
29:15-32:32 Partner video
Peter Chou, HTC, CEO, 32:32-38:30
Dr. Skott Ahn, LG, President and CEO, 38:30-41:58
Yves Maitre, Orange, Senior Vice President of Devices, 41:58-46:00
47:30 Q&A [This is not captured in the transcript link above]
56:30, Video, Windows Phones video (messages and images, with cool music)