Windows 7 Launch Video, featuring Steve Ballmer

 

 

TAMI RELLER: (2:31) And this is a big day for our customers who now number one billion across the globe. Eight million of those customers helped us along the journey, helped us test Windows 7. Thank you to all of those customers and enthusiasts and volunteers who helped us with the product.

Well, now that the product is ready, over the next several weeks, over 800,000 customers will gather to see Windows 7 and show off Windows 7 to family and friends. And so we thought it was very fitting for us to have a launch party of our own here in New York.

 

Kylie (the girl in the Windows 7 commercial) starts the event and introduces Steve Ballmer. Steve gives her a new Windows 7 pink ultrathin computer.

 

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(7:57) STEVE BALLMER: 3,000 world-class engineers at Microsoft, 50,000 partners with umpity-ump engineers there, and then the 8 million customers. And the 8 million customers were people from all around the world, 200 countries. You had teachers, small business owners, soccer moms. You had people stretching, if you will, from grandparents to gamers, people stretching from Australia to Iceland. Across the planet, feedback coming in from people in all walks of life really helping us think about and improve and make Windows 7 and Windows 7 PCs what our customers, I think, will really, really want.

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(10:49) STEVE BALLMER: I want to give you a little bit broader characterization of Windows 7 overall. I think of Windows 7 in three major buckets: No. 1, it works the way you want to work. You want that computer to fire up quickly, boom. You want it to feel responsive, boom. You want longer battery life, boom. We needed to make those things work -- simpler, faster, more responsive, leaner, less busy. And I think we've accomplished that with Windows 7.

No. 2, the things that you do all the time need to be simpler. You want to manage the windows on your desktop, you want to find the documents you most frequently use. Let's make that stuff super, super simple.

And then No. 3, let's enable a world of new things, new possibilities for software developers and hardware developers and for end users. So you get a technology like multi-touch, which enables people to build new computers and new software. You get literally, I would say, from an end user perspective, dozens or hundreds of new features. And our experience throughout the beta test program is that everybody finds their own unique set of features to fall in love with.

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(13:08) STEVE BALLMER: Windows 7 takes us a step closer to the vision that we articulate that focuses in around three different screen sizes – PC, phone, and TV – all connected and communicating across the cloud, the Internet backbone…

 

Demo’s – 14:50, Brad Brooks, VP, Windows Marketing Group

  • Camera Detection of Nikon
  • Picture Import into Windows Live Photo Gallery
  • Makes a movie with Windows Live Movie Maker
  • Multi-touch
  • Windows Media Center
    • Channel guide and touch
    • CBS Prime Time content – like NCIS and my favorite show currently, The Mentalist
    • Netflix, and streamed movies
  • Kendle Reader (more info here)
  • Homegroup
    • printer sharing, picture sharing
    • Remote Media Stream - streaming video from home
  • “Play To”
    • Devices consuming media from Windows 7
    • 16 devices consuming media from PC

Windows 7 machine categories

  • Netbook
  • Ultrathin
  • Notebook
  • Desktop
  • All-In-One
  • Gaming

39:00, Walk through the home setup with Mike Angiulo

 

MIKE ANGIULO: (40:35) This is a less than $800 PC, complete with the monitor and the mouse. This one is an Acer Aspire. It's got a new solid state drive, a kind of a small case, two gigs of ram, but the thing that I want to show you here is that just booted up completely, 15 seconds. And this is a real image…

 

MIKE ANGIULO: (42:00) When this PC is plugged in there's a high-performance ATI graphics chip that's alive, that makes really great high-resolution graphics, and when you unplug it, it has embedded graphics which conserve battery. So, this PC, even though it's only 4 pounds, still gets seven hours of battery life. It's less than one inch thick. It's got a laser-etched aluminum case. It's really a cool machine. And it goes to sleep just even faster. If you push that button, boom, it's asleep. So that's performance of the new Win 7 machines…

MIKE ANGIULO: (44:00) And it's launching on this computer. That's because this computer doesn't dock with wires. It's using 60-gigahertz wireless docking technology. So, these machines are connecting totally cordless. And more than connecting, that's how it charges, too, with no wires, using purely induction. I set this on the stand, that machine is charging and docking without a single cord. Isn't that cool?

MIKE ANGIULO:  (46:00) So, here I'm in Windows 7, and I'm going to come over to a video library, and I'm going to play a full-screen movie. You'll see the movie will start up quickly. It's going to be full screen. It's going to be high fidelity, and this TV is being powered by this Acer Aspire Revo, and this is an entire PC in this little container. This PC fits in your entertainment cabinets. You can hang this PC on the back of the TV.

STEVE BALLMER: You're saying the whole TV, PC is in this little box?

MIKE ANGIULO: That's right. It's running that same system, and these start for under $200. It's less than a TiVo, it's a whole computer.

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MIKE ANGIULO: (Around the 49 minute mark) And, the unbelievable, we're not even there yet, is the new PCs that are coming are breaking records, like this new Dell Adamo XTS. This is going to be the thinnest computer in the world when it's shipping, 9.99 millimeters thin. It's got a capacitive latch that opens. It's got an aluminum keyboard. You see it responds in one or two seconds. It comes up from sleep. It's a high-performance, really cool engineering machine that's coming out and that's some of the innovation that's available in the Windows 7 PCs.

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Video Review of Windows 7 PC’s (51 minute mark until end, 54:02)