Getting the Surface into the AT&T Experience Stores is something that I have gotten to be a part of, and I have to say that it's great that the cat is finally out of the bag. 

Imagine if you are able to actually experience the device you are about to buy, see a bunch of the cool things that it is capable of.  Instead of waiting in line for 30 minutes to ask someone about watching TV on your phone, you can see it happen with an immersive experience that shows just how easy it can be.  Want to compare devices and features and see how they fit in with your current bundle?  Just put the device on the Surface and you will get to learn a whole lot more.  Are you already a U-Verse subscriber?  You can discover a whole lot more about how your phone adds another dimension.

At least, that's the concept. :)