One of the big feature points of Silverlight is the creation of media rich applications, and of course the use of Silverlight in advertising solutions. But until today there was not much to be found as to documentation and guidelines on creating advertising banners and solutions. Now this has changed with the release of the Silverlight Advertising Creation Kit (link to download).

This kit provides documentation and sample projects. Following topics are handled in the document:

• Creating Polite Ads
• Tracking Actions (Event Handling)
• Ad synchronization
• clickTAG Support
• Expanding Ads
• Optimization Techniques

Sample projects are available to be used together with the documentation. The following types of samples are available:

• clickTAG Ad example
• Expandable Ad example
• Impression Ad example
• Polite Ad
• Synchronized Ad example

Use the information and samples in this kit together with the Silverlight Ad Publishing and Serving Guide, another very good resource.

See also the official announcement on the Silverlight SDK blog.