Bing – Microsoft’s new decision engine

Bing – Microsoft’s new decision engine

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soon

If you head over to Bing.com, you’ll see a landing page with a coming soon message. If you click on the “Find out more” link, and you should, you can watch a short video on the features that make me excited about the new search engine.

Some of these features have been available through separate tools, but this looks like it’s a lot better integrated. They’re calling it a decision engine, rather than a search engine. By categorizing their results, they give you the ability to find what you’re looking for. I could have used something like this when I was searching for books on technical evangelism, and kept getting information on religious evangelism on the web.

They broke down the key features of the new decision engine into four groups: local search, travel planning, health search, and shopping.

Shopping integrates their Cashback features with some great looking product reviews, ratings, and discovery features.

Health results come from some top medical sites, like the Mayo Clinic, giving you confidence in the results. It looks like a lot of effort was done in identifying common topics, and giving some customized search features for those topics.

Travel brings in the features from Farecast, which I use whenever I travel, although I’m still waiting for them to implement fare prediction between San Francisco and Narita, which is the most expensive trip I take.

Local search gives you some qualifiers you can add in to filter your results based on things like parking, price, reservations, and atmosphere. This sounds great for finding a place I can take my kids, or finding a place where we can go without them. They also give you reviews, hours, and contact information.

I’m not completely sold on the name, but with sites like twitter and digg, I guess it’s really the product that defines the name. I’m also not sure what we’re planning on doing with the Live Search page, or whether this is going to end up being something like Microsoft Live Bing. I’ll just have to wait and see what comes next.

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