Microsoft and Nokia Lounge at PSIA-AASI National Academy 2014

PHOTOS, even more photos…

DOWNLOAD THE APP: Winter Sports

For the second consecutive year, it is becoming a tradition that Microsoft and Nokia participate in the outdoor educational events. One of these events is National Academy, a week-long event in Snowbird, Utah, at an altitude of 10,000ft gathering top ski and snowboard instructors from North America. PSIA-AASI is the nation’s oldest snow-sports educational organization, uniting more than 32 thousand professional ski and snowboard instructors. In 2013 Microsoft and Nokia teams for the first time participated in this event with a launch of Winter Sports, a ski and snowboard sports tracking app for Windows Phone and Windows.

This year highlights:

· Microsoft/Nokia Lounge

· Direct Verizon Sales: sold many high-end Windows Phones on-site

· XBOX ONE + fitness and games

· Nokia Lumia Icon, 1520, 1020, 520

· Nokia Accessories (Wireless Speakers, gadgets, wireless chargers, batteries)

· 3,000,000+ vertical ft tracked by the  app

· 50+ Windows Phones used on the mountain every day

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Outdoors Industry and Windows Devices

This year, we expanded our collaboration with the organization, by creating an on-site Microsoft/Nokia Lounge, equipped with Xbox One, fitness apps and games, and bringing 50+ Windows Phone devices: from smallest Nokia Lumia 520, to top of the line Nokia Lumia 1020 phone with 41 megapixel camera, Nokia Lumia Icon and large 6" screen Nokia Lumia 1520 phablet, as well as Microsoft and Nokia tablets, such as Microsoft Surface. Each instructor could use Winter Sports app, tracking activity on the mountain, the app uses Microsoft Azure cloud to store tracking information securely and reliably (also see Microsoft case study).

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Windows Phone apps

This event helps Microsoft and Nokia to collaborate with top sports and outdoor organizations, having devices used in real-life mountain high-altitude conditions, taking professional grade pictures and sports activity tracking and gathering feedback from top North American ski and snowboard instructors, including National Team champions. Also check out these apps for Windows Phone and Windows:

Winter Sports

Active Fitness

ELAN Skis

Rollerblade® Inline Skates

Microsoft/Nokia Lounge at 10,000ft

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Microsoft/Nokia Lounge at 10,000ft in Cliff Lodge was set up for the whole week to present latest gadgets from Microsoft and Nokia, and became an Xbox One playground. For one week we entertained instructors with latest fitness and sports apps and Xbox games, demoed latest Windows Phones and Windows tablets, as well as Nokia accessories, such as wireless speakers, wireless chargers, headphones, phone batteries and more.

During the trade show we also had Verizon on site, selling Windows Phone devices. After ski and snowboard instructors were introduced to Winter Sports app, some were interested in purchasing top of the line Lumia Icon devices with unbeaten screen resolution and 20 megapixel camera. We certainly recommend these devices for ski instructors, because of their quality, reliability, great camera resolution, built-in action shot features and great outdoors apps.

Educational On-Snow Events

Some of Microsoft's own team are certified ski instructors and participated in the on-snow educational groups. We skied Snowbird and Alta, tracking skiing with Winter Sports app: in one week the app tracked 3,000,000+ vertical feet, tracking supported by Microsoft Azure cloud technology. Anyone had an opportunity to try one of several Windows Phone models. Great thing about Windows Phones is that they support a variety of form factors and features: from best camera phone in the world: 41 megapixel Lumia 1020, to a small footprint very inexpensive Lumia 520, to 20 megapixel Lumia Icon device.

In-class events and trade shows

During the National Academy we had a number of in-class training events and a trade show. During the trade show we had a joint Microsoft/Nokia/Verizon booth set up, with devices available for sale from Verizon. A number of high end Windows Phones were sold and activated at Verizon booth.

Next Year

We are planning to continue working with National Academy and bring the excitement of technology and new devices to the world of outdoors.

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On the photo above: a special WINTER ski named after the app is signed by National Team coaches at National Academy. The right ski was signed at 2013 National Academy. The left ski was signed this year. I guess next year we need to make new skis J

PHOTOS

even more photos…

DOWNLOAD THE APP: Winter Sports