This year, Kinect for Windows gives Fashion Week in New York a high-tech boost by offering a new way to model the latest styles at retail. Swivel, a virtual dressing room that is featured at Bloomingdale's, helps you quickly see what clothes look like on you—without the drudgery of trying on multiple garments in the changing room.
Twenty Bloomingdale's stores across the United States are featuring Swivel this week— including outlets in Atlanta, Chicago, Miami, Los Angeles, and San Francisco. This Kinect for Windows application was developed by FaceCake Marketing Technologies, Inc.
Also featured at Bloomingdale's during Fashion Week is a virtual version of a Microsoft Research project called The Printing Dress. This remarkable melding of fashion and technology is on display at Bloomingdale's 59th Street location in New York. The Printing Dress enables the wearer of the virtual dress to display messages via a projector inside the dress by typing on keys that are inlaid on the bodice. Normally, you wouldn't be able to try on such a fragile runway garment, but the Kinect-enabled technology makes it possible to see how haute couture looks on you.
Bloomingdale's has made early and ongoing investments in deploying Kinect for Windows gesture-based experiences at retail stores: they featured another Kinect for Windows solution last March at their Century City store in Los Angeles, just six weeks after the launch of the technology. That solution by Bodymetrics uses shoppers’ body measurements to help them find the best fitting jeans. The Bodymetrics body mapping technology is currently being used at the Bloomingdale’s store in Palo Alto, California.
"Merging fashion with technology is not just a current trend, but the wave of the future," said Bloomingdale's Senior Vice President of Marketing Frank Berman. "We recognize the melding of the two here at Bloomingdale's, and value our partnership with companies like Microsoft to bring exciting animation to our stores and website to enhance the experience for our shoppers."
Here's how Swivel works: the Kinect for Windows sensor detects your body and displays an image of you on the screen. Kinect provides both the customer's skeleton frame and 3-D depth data to the Swivel sizing and product display applications. Wave your hand to select a new outfit, and it is nearly instantly fitted to your form. Next, you can turn around and view the clothing from different angles. Finally, you can snap a picture of you dressed in your favorite ensemble and—by using a secure tablet—share it with friends over social networks.
Since Bloomingdale’s piloted the Swivel application last May, FaceCake has enhanced detection and identification so that the camera tracks the shopper (instead of forcing the shopper to move further for the camera) and improved detection of different-sized people so that it can display more accurately how the garment would look if fitted to the customer.
Swivel and Bodymetrics are only two examples of Kinect for Windows unleashing new experiences in fashion and retail. Others include:
With this recent wave of retail experiences powered by Kinect for Windows, we are starting to get a glimpse into the ways technology innovators and retailers will reimagine and transform the way we shop with new Kinect-enabled tools.
Kinect for Windows Team