The Internet is a museum that is filled with many wonderful works of art, all of which you can appreciate from a sneeze-free distance but which, unless you intend to buy something must never, never be touched.
The Internet of tomorrow--MyInternet--is also filled with wunderbar things but the velvet cordons are almost completely absent. The curators of MyInternet (the technocrats) will not throw you out if you express your appreciation of a Michaelangelo by running your hand across it. Indeed, they will encourage you to adjust the lighting above a Ming vase or to reframe your favorite Sheeler in the powdered aluminum that you know the artist would have preferred. In some wings of the museum, you might even be allowed to paint a portrait of your own lover atop the original Mona Lisa. If you're feeling ambitious, you might even be allowed to build a entire new wing.
To build MyInternet, I believe that we need to build social software--sites, applications, development tools, and an ethic of usage--that are philosophically congruent with the following tenets of personalization: