You can always judge a conference by the music they play as people head in and out of the keynote. OK, a little superficial, but if this were really true -- this conference rocks! Yesterday - White Stripes, Propellerhead. Today - Jane's Addiction, Lunatic Calm, The Hives. Well selected.
OK, on to the real note:
- Format: an E! spoof (D!) - very loopy and (nicely/heavily) overacted - discussion of "Halo" look & feel - neat look at the /into subsite - nice way to showcase partners and how they're using Macromedia - DRK 5 - neat extension for Flash (converts design time drawing to code-based, allowing you to customize after the fact), blog engine in CF, bug tracker, controls, ID3 tag parser - video on TV Guide - they'll be releasing a RIA guide - using Flash for front end, Flash Remoting for .NET to connect to back end - Contribute - showcased Flash Paper, PayPal integration - Flash Communication Server - CBC 3 (showing their music and video streaming), - they'll be offering flash video hosting service - showed Comcast, but will be available to smaller shops - Breeze - converts PPT to Flash, builds quizzes & surveys, web conferencing - adding extensibility layer to enable Flash developers to create new components - Director - showed samples - Z4 owners' manual - video - BMW Group DesignWorks USA - devices - Leapster (children's learning toy) - Nokia phone (Flash cast - streaming news feeds), Flash Lite - video - Intel (pushing Centrino, occasionally connected computing) - Macromedia link is Central - discussion of the redesign of macromedia.com, including video of Forrester's analysis of the new design - highest score for a website, using Forrester's rating - 41 (out of 50) - announcement of the MAX award winners: - Advertising: Yahoo - Adsense - Branding: GoldFish - Media/Entertainment/Gaming: LonelyPlanet - Customer facing: Mind's Eye - Foot Joy - Business: Fluid Ink - Avery photo ID system - E-Learning: Spirit LInk - Syngo training (medical imaging) - Education: University of Arizona: GROW learning (Geological learning) - Government/Non-profit: National Parks Service - Park Dollar (Budget reporting) - People's Choice: Cartoon Network Virtual Town - parody commercial - the oh so 15 minutes ago - Designer Eye for the Developer Guy