You can always judge a conference by the music they play as people head in and out of the keynote. OK, a little superficial, but if this were really true -- this conference rocks! Yesterday - White Stripes, Propellerhead. Today - Jane's Addiction, Lunatic Calm, The Hives. Well selected.

OK, on to the real note:

      - Format: an E! spoof (D!) - very loopy and (nicely/heavily) overacted
      - discussion of "Halo" look & feel
      - neat look at the /into subsite - nice way to showcase partners and how they're using Macromedia
      - DRK 5 - neat extension for Flash (converts design time drawing to code-based, allowing you to customize after the fact), blog engine in CF, bug tracker, controls, ID3 tag parser
      - video on TV Guide - they'll be releasing a RIA guide - using Flash for front end, Flash Remoting for .NET to connect to back end
      - Contribute - showcased Flash Paper, PayPal integration
      - Flash Communication Server - CBC 3 (showing their music and video streaming),
               - they'll be offering flash video hosting service - showed Comcast, but will be available to smaller shops
      - Breeze - converts PPT to Flash, builds quizzes & surveys, web conferencing
               - adding extensibility layer to enable Flash developers to create new components
      - Director - showed samples - Z4 owners' manual
      - video - BMW Group DesignWorks USA
      - devices - Leapster (children's learning toy)
                - Nokia phone (Flash cast - streaming news feeds), Flash Lite
      - video - Intel (pushing Centrino, occasionally connected computing)
                   - Macromedia link is Central
      - discussion of the redesign of macromedia.com, including video of Forrester's analysis of the new design
          - highest score for a website, using Forrester's rating - 41 (out of 50)
      - announcement of the MAX award winners:
          - Advertising: Yahoo - Adsense
          - Branding: GoldFish
          - Media/Entertainment/Gaming: LonelyPlanet
          - Customer facing: Mind's Eye - Foot Joy
          - Business: Fluid Ink - Avery photo ID system
          - E-Learning: Spirit LInk - Syngo training (medical imaging)
          - Education: University of Arizona: GROW learning (Geological learning)
          - Government/Non-profit: National Parks Service - Park Dollar (Budget reporting)
          - People's Choice: Cartoon Network Virtual Town
      - parody commercial - the oh so 15 minutes ago - Designer Eye for the Developer Guy