I know I've promised to be good, and I've sucked the life out of any possible controversial topic off of this blog. So, to finish up the year, it's time to get myself in trouble again.

The MSDN stats report came out for November, and I noticed a few tasty tidbits in there:

  • Approximately 48% of people search when they come to the home page
  • Top 25 MSDN Viewed Pages are approx 33% of the total traffic to MSDN
  • From 2003 – 2004, Downloads, Subscription Downloads and the Visual Studio Developer Center continue to be major drivers.
  • Customer VSAT (very satisfied) and DSAT (disatisfied) numbers are flat (same as last year)

What does this tell me? Rather, what should I learn from this? Here's what I think:

  • Almost half of you search as soon as you get to MSDN. This implies that our "Information Architecture" — aka the ToC, and the Dev Centers aren't really doing it for you. Or is it just that people have become programmed by Google to "Just search it"? The Dev Center project has been a fairly large (in effort, if not also budget) undertaking by MSDN. I know I'm here only because of this project. Still, do they make sense? Does creating organized sections of content mean anything to you, or help you find information you need? Do you even know what a Dev Center is? Should we move to a new UI?


  • 25 pages are a third of our traffic. Wow. Looking at them, they're almost all download pages. Should we try to improve the ability to find and get your downloads? Does the newly redesigned Downloads page help? Do the articles help, or should we just be providing downloads and documentation?
  • Help me out here — I need ideas to help MSDN help you. And so I stop feeling like I'm collecting a salary for unjust reasons.

TTFN - Kent (aka Eeyore)
Currently: Scanning for polymorphic spyware files, listening to "Who's Laughing Now?" by Skinny Puppy