Where do they get those names?

I've stayed out of the Windows Vista naming thingy, I figure that the name will grow on me.  But whatever you might think of Windows Vista, it's got to be better than:

Microsoft Windows Server Base Operating Systems Management Pack for Microsoft Operations Manager 2005

I apologize in advance to anyone on the MWSBOSMPfMOM team, I'm quite sure that it's a wonderful product (pack?) and is critical functionality, but surely Microsoft could have come up with a better name for that one :)

Sorry, I'm in spec purgatory today, and for some reason I felt like venting a bit :)

Edit: I've been informed by the MOM team that this is a poor example of a badly named product, since it's an add-on for a separate product (MOM 2K5).

So I'll pick on someone else instead: :)

Microsoft® WinFX™ Software Development Kit for Microsoft® Pre-Release Windows Operating System Code-Named "Longhorn", Beta 1 Web Setup

Thanks Jonathan :)