“Be what’s next” - Microsoft new official tagline!

Few months back, Microsoft arranged “Microsoft Global Experience” conference in Atlanta for its marketing and sales employees. During the conference, Microsoft showed off a new logo set and Tag Line i.e. “Be What’s Next.” (see the video below)

According to Long Zheng, Microsoft filed a trademark for the tagline earlier this week. So, it is now official that Microsoft will be moving away from their old moto i.e. “your potential, our passion”. What are your thoughts? Where do you see Microsoft going with the “Be What’s Next” campaign?