Microsoft Gulf appoints Emitac as Direct Large Account Reseller

Microsoft Gulf today announced that it has appointed Emitac Enterprise Solutions (ESS), a leading UAE-based system integrator, as the latest Direct Large Account Reseller (DLAR) in the UAE.

This latest development is in line with Microsoft’s ongoing customer focused initiatives which will give enterprise customers more choice in order to procure and manage their software assets in the form of an Enterprise Agreement with Microsoft. EES was awarded the DLAR status for demonstrating its capability to add value to enterprise clients in terms of coverage, customer experience and Solutions expertise.

As part of Microsoft’s Direct Large Account Reseller Program, Emitac joins a select list of only four partners in the UAE that have the ability to sell Enterprise Agreements of Microsoft solutions and technologies directly to large and medium enterprises across the UAE. As a DLAR, EES will now be able to sell and procure Microsoft licenses including Microsoft SELECT, Microsoft Enterprise Agreement, Microsoft Enterprise Agreement Subscription, Microsoft School Agreement and Microsoft Campus Agreement programmes.

“We value Emitac’s entry to Microsoft’s DLAR programme and look forward to an even closer partnership with them,” said Samer Abu-Ltaif, Regional General Manager, Microsoft Gulf. “They have consistently demonstrated strong commitment and a high level of expertise in providing comprehensive solutions to local enterprises in the UAE. Microsoft grows with the support of its large partner ecosystem, and we see great opportunities working with Emitac in the years to come to widen our footprint and provide an outstanding level of customer service through Emitac’s value added solutions capability.”

Miguel Angel Villalonga, CEO, Emitac Enterprise Solutions, said, “This is a fantastic achievement for Emitac Enterprise Solutions as it consolidates our position as a diversified systems integrator. This is also excellent news for our customers, as we will be able to provide a holistic view to all their applications, infrastructure and licensing needs. The DLAR status not only reinforces our strong relationship with Microsoft but underlines our excellent level of expertise in providing technology based business solutions and is a testament to our good work in the region for three decades.”

Ayman Abusaffaqa, Deputy GM of the Enterprise Servers, Storage and Networking Business Unit in EES, says, “With this status, we will now not only be able to increase our competitiveness in providing customer-centric solutions on Microsoft platform to our customers in the region, but also maximize the value of our client’s software assets, offering them an unparalleled competitive edge.”

With its focus on developing a comprehensive partner ecosystem, Microsoft is committed to expanding the business opportunities for its extensive partner base and delivering innovative solutions that help customers optimise efficiency and increase productivity across their organisations.