Microsoft Lebanon, Eurisko Mobility and Murr Television (MTV) Collaborate to Launch theFirst Lebanese TV Mobile Phone Application for Windows Phone 7 users worldwide
6 September, 2011 – Microsoft Lebanon, Eurisko Mobility and MurrTelevision (MTV) pioneered in introducing the first Lebanese TV mobile phone applicationon Windows Phone 7. “MTV”, available to Windows Phone 7 users for free worldwidestarting August 2011, is an interactive and fully featured application thatwill tickle TV fanatics, come in handy to busy individuals relying on theirmobiles to stay up-to-date, and allow the Lebanese around the world to be easilyconnected with the Lebanese media.
In anticipation of the fast-approaching 3G technology launch in Lebanon, this freemobile application is set to transform the TV viewing experience by offeringlive TV streaming of ‘MTV Al Lubnaniya’, breaking news alerts with photos andvideos, Video-On-Demand of current and archived news bulletins and shows, aswell as live updates on MTV programs, all delivered to Windows Phone 7 mobile usersaround the world, on the run and all round-the-clock.
“The world is going digital and Microsoft is constantly looking for opportunities toexcite people’s lives with innovative digital experiences”, said GhassanChahine, Developer and Platform Strategy Lead at Microsoft Lebanon. “Microsofthas historically driven the digital revolution and we are in Lebanon to bringthese digital developments and their benefits to people and businesses in thecountry.
The application will feature daily and weekly program grids, including airing timesand short promotional videos on each program. The Video-On-Demand service willdraw on a huge archive of MTV programs such as the legendary “S. L. Chi”, aswell as archived news bulletins. Furthermore, the application will provide anexclusive social journalism service, ‘You Report’, through which users cancontribute pictures and videos to a special program on MTV and receive prizesfor the most impressive content.
“We are very excited to introduce this innovative service to keep our valued viewers inLebanon and the Arab world ahead of the curve”, commented Jihad Murr, CEO of MTV Lebanon. “A huge staff from MTV is dedicating their time torun and maintain this service around the clock, and we have chosen Windows Phone 7 operating system as aplatform because we trust in its capabilities and consumers equally like it”,he added.
“Windows Phone 7 has provided us with an excellent platform to build the various features of this rich and versatileapplication, with multiple dynamic bitrates depending on the user’s connectionspeed” stated Zack Morad, CEO of Eurisko Mobility. “The new Windows Phone 7 OperatingSystem presents exciting features and functionalities from the MicrosoftWindows suite, which will allow us to build novel applications that simplifythe lives of business users in particular”, added Morad.
The “MTV” application is free to all Windows Phone 7 users worldwide, through the WindowsPhone Marketplace.