Microsoft Lebanon, Eurisko Mobility and Murr Television (MTV) Collaborate to Launch the
First Lebanese TV Mobile Phone Application for Windows Phone 7 users worldwide

 

6 September, 2011 – Microsoft Lebanon, Eurisko Mobility and Murr
Television (MTV) pioneered in introducing the first Lebanese TV mobile phone application
on Windows Phone 7. “MTV”, available to Windows Phone 7 users for free worldwide
starting August 2011, is an interactive and fully featured application that
will tickle TV fanatics, come in handy to busy individuals relying on their
mobiles to stay up-to-date, and allow the Lebanese around the world to be easily
connected with the Lebanese media.

 

In anticipation of the fast-approaching 3G technology launch in Lebanon, this free
mobile application is set to transform the TV viewing experience by offering
live TV streaming of ‘MTV Al Lubnaniya’, breaking news alerts with photos and
videos, Video-On-Demand of current and archived news bulletins and shows, as
well as live updates on MTV programs, all delivered to Windows Phone 7 mobile users
around the world, on the run and all round-the-clock.

 

“The world is going digital and Microsoft is constantly looking for opportunities to
excite people’s lives with innovative digital experiences”, said Ghassan
Chahine, Developer and Platform Strategy Lead at Microsoft Lebanon. “Microsoft
has historically driven the digital revolution and we are in Lebanon to bring
these digital developments and their benefits to people and businesses in the
country.

 

The application will feature daily and weekly program grids, including airing times
and short promotional videos on each program. The Video-On-Demand service will
draw on a huge archive of MTV programs such as the legendary “S. L. Chi”, as
well as archived news bulletins. Furthermore, the application will provide an
exclusive social journalism service, ‘You Report’, through which users can
contribute pictures and videos to a special program on MTV and receive prizes
for the most impressive content.

 

 “We are very excited to introduce this innovative service to keep our valued viewers in
Lebanon and the Arab world ahead of the curve”, commented Jihad Murr, CEO of MTV Lebanon. “A huge staff from MTV is dedicating their time to
run and maintain this service around the clock, and we have chosen  Windows Phone 7 operating system as a
platform because we trust in its capabilities and consumers equally like it”,
he added.

 

 “Windows Phone 7 has provided us with an excellent platform to build the various features of this rich and versatile
application, with multiple dynamic bitrates depending on the user’s connection
speed” stated Zack Morad, CEO of Eurisko Mobility. “The new Windows Phone 7 Operating
System presents exciting features and functionalities from the Microsoft
Windows suite, which will allow us to build novel applications that simplify
the lives of business users in particular”, added Morad.

 

The “MTV” application is free to all Windows Phone 7 users worldwide, through the Windows
Phone Marketplace.