If you're going to opt-in to the Mid-Atlantic partner event model, you need to eat, drink, and sleep at www.microsoftpartnerevents.com

It has

  • MS built slide decks
  • best practices for demand gen
  • how to conduct a successful event

We're tasked with driving 50 partner-led events per quarter in the Mid-Atlantic area and you want to know what I'm worried about?

It's not getting people in seats...it's what partners will say when they have those people in seats.

Know why? I've been to too many events where the partner opens up the conversation at 9am with a PowerPoint slide that says:

"We were founded in 1998. We have 25 Employees."

Who CARES?!!

You have 7 seconds to get someone's attention and this is NOT the way to do it.

If you tell an engaging story (much more on this later) and get the prospect emotionally involved (more on this later as well), THEY will ask you..."So, when did you guys start? How long have you done this? How many people do you have working for you? How many customers do you have?"

That means they want to buy from you, but you've GOT to do the hard part first. And that's the part of getting people jazzed!