Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

September, 2006

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World Class Marketing in a Web 2.0 World


  • Igniting the Revolution...

    Love the Microsoft RV?

    • 2 Comments
    The RV is a great draw for customers… AND we’ve secured it for the Synergy events on: City Date Columbia, October 18 Arlington, November 1 Reston, December 6 If you aren’t signed up for Synergy for one of those days (and you’d like to be), drop Andy ...
  • Igniting the Revolution...

    Microsoft Generates Leads for Get Engaged Partners...

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    Some exciting news for the most committed Get Engaged partners!!! Beginning in September a total of 30-40 leads generated by Microsoft will be distributed to active Get Engaged partners each month !! Frequently Asked Questions What makes a partner eligible...
  • Igniting the Revolution...

    Partner love for Microsoft Partner Events...

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    Don't take it from me that www.microsoftpartnervents.com makes your life easier, here's one of our partners: I am responsible for all marketing efforts for SolutionsDevelopers, a certified Microsoft Partner in the Mid-Atlantic region. For the past several...
  • Igniting the Revolution...

    Tchotchkes for your event...

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    Not sure if we've all agreed on the spelling of the word "Tchotchkes," but if you are in need of some for your event.... If you log into https://partner.microsoft.com/ and click on the Sales and Marketing tab, you will see on the left side a link for...
  • Igniting the Revolution...

    Problems generating demand for your event?

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    Last week’s call was heavily focused on the issue of effective demand gen. Here’s a 2 part series conducted by Microsoft Inside Sales Team on Best Practices on the phone. Part 1 Part 2 Please review prior to our next call. We’ll have a TEST on this one...
  • Igniting the Revolution...

    Going to the brink...

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    There are a number of downsides of my ego telling me that I have to be a technology early adopter. One of them is that I know that...roughly every 6-8 months...I'm going to have a "going to the brink of disaster" type of day. On these days, the entire...
  • Igniting the Revolution...

    Attention to detail...

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    If you weren't on the Get Engaged call this AM, consider yourself lucky. Here's what happened...I busted my butt to prepare a great presentation for the partners. I uploaded it to Live Meeting last night (which was smart since I somehow got locked out...
  • Igniting the Revolution...

    Perception vs. Reality...

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    Have you ever been to Home Depot? In my experience, the prices are low and they have pretty much everything you want, but it is next to impossible to find what you want in an acceptable amount of time. On top of that, it's almost equally impossible to...
  • Igniting the Revolution...

    Windows Vista...

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    Just installed Release Candidate 1 (RC1) of Windows Vista and I have to say, I'm impressed. First of all, it installed easily. I didn't have to backup my data, all of my programs are working, and I had no glitches (save 1 small one). The interface is...
  • Igniting the Revolution...

    Partners needed...and business opportunity?

    • 2 Comments
    Ellen Jennings of BEI Networks writes in. She needs some help: One of our clients has the following need: We need to hire a consultant or support person on an hourly basis to help us develop and run workshops delivered as Microsoft "Live Meeting" webinars...
  • Igniting the Revolution...

    Office 2007...

    • 1 Comments
    So the next version of Office is coming out in January. Initially, I'll admit, I took the skeptic's view. There's a lot of good stuff out there, but I'm doing fine with what I've got. Then, I started to play around with it. What you can do with Excel...
  • Igniting the Revolution...

    What a call!!

    • 3 Comments
    I had one of my Microsoft career highlights this morning. Every two weeks, the Mid-Atlantic partners who are hosting (or have hosted) an event are getting together to discuss what it takes to make a successful event. We had scheduled the call for 30 minutes...
  • Igniting the Revolution...

    What's a Cluster?

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    You may start hearing the Microsoft team talking about customer "clusters." Over the past few years, we've become a lot smarter (we think!) about how we approach customers. Moving from a straightforward all products to all customers approach, we're leveraging...
  • Igniting the Revolution...

    Event Signage and Readiness...

    • 1 Comments
    Bill Fleming writes in... Debbie McCready said that Microsoft did not provide signage for the partner-presented events. I have scheduled time at a law firm's meeting room for two meetings during the same day and need to have a sign on the ground floor...
  • Igniting the Revolution...

    First Synergy Event...

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    We had our first Synergy Event of the new Fiscal Year on Wednesday morning in Alexandria. Some thoughts. Pros: Partners were great about attending and talking with customers There's clearly customer interest in Vista, Office 2007, and SharePoint Cons...
  • Igniting the Revolution...

    Custom list pulls...

    • 1 Comments
    So, you'd like a list of customers in a specific vertical with a specific number of PC's and Gross Revenue? I have that info...and I'll give it to you. But here's the catch. It's reserved for partners who opt-in to the Event Model and agree to do an event...
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