Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

October, 2006

Blog - About

World Class Marketing in a Web 2.0 World


  • Igniting the Revolution...

    Preparing for your event...

    • 1 Comments
    Maria from MetroStar writes in: Sorry to bother you with question after question, but here’s my latest dilemma: Where can I direct my event speaker to ready Microsoft Event Product Presentations? I.E. I’m looking for the link to the presentations I’ve...
  • Igniting the Revolution...

    What it takes to be great...

    • 0 Comments
    A fantastic article about the value of hard work...and the illusion of natural talent. Here
  • Igniting the Revolution...

    Integration...

    • 0 Comments
    Spoke with 2 customers at Synergy last week and, would you believe it, their key concern is 'synergy' aka Integration? Bottom line: when you get out there selling Microsoft solutions, you've got to focus on how these products work together and complement...
  • Igniting the Revolution...

    Turning entire industries upside down...

    • 1 Comments
    Since the Internet era began, talk of 'disintermediation' has flown about...how entire industries will be revolutionized by the technology. If there's one thing I've figured out about technology it's that many of the changes I foresee do occur...it's...
  • Igniting the Revolution...

    Hospital Wi-Fi

    • 2 Comments
    I'm sitting in the lobby waiting for a blood test, typing away on my laptop. There's a secured wireless network here. Why not an unsecured one for people like me? What's the big deal in providing free wireless access? The routers are dirt cheap, security...
  • Igniting the Revolution...

    Great marketing effort...

    • 1 Comments
    ePartners is using an external event to create a perceived need among their customers and prospects. Very nice way to ride a wave... Dear Valued Customer, Last evening, Microsoft released its new web-browser, Internet Explorer 7.0 (IE). For this application...
  • Igniting the Revolution...

    Grabbing Attention...

    • 0 Comments
    We could all learn something from Bill Fleming in Norfolk. He understands how to grab attention and engage customers at his event... He writes: ‘one thing I did in presenting the session on Communication and Collaboration a few weeks ago was to start...
  • Igniting the Revolution...

    Some entertaining spoofs on Mac-PC commercials..

    • 1 Comments
    These were not created by Microsoft nor endorsed by Microsoft. Still funny though... http://www.youtube.com/watch?v=A9Krgk4Mlps http://www.youtube.com/watch?v=i_kJPxhOd8U http://www.youtube.com/watch?v=f3ZTCZW_cRw
  • Igniting the Revolution...

    Driving Attendance...

    • 18 Comments
    Maria wrote in today: "my numbers are still so low, and I’ve been blasting emails and phone blitzing for weeks??? I’ll keep you posted, if you think of any tips, please let me know Here's what I said: Are you keeping your partners accountable to call...
  • Igniting the Revolution...

    Getting Your Attention...

    • 2 Comments
    A few years ago, I met a guy named Andy Sernovitz in New York at an Internet-era networking event. We chatted, I was impressed, and I put him on my "business contacts" list. This means that I send him (and the others) a brief (business-focused) update...
  • Igniting the Revolution...

    Sharing pictures....or anything

    • 1 Comments
    It's no secret that I love digital technology. It makes things easier, but it's important to remember, just because it's easier for you...doesn't make it easier for everyone else. Take the practice of sharing pictures from trips, events, etc. In 1 click...
  • Igniting the Revolution...

    Google and You Tube

    • 0 Comments
    So everyone's commenting on this and I'm no different. Back in the beginning of the Internet mania in '96 or so, there was a lot of talk about "New Media" and "New Media Companies." Seems to me that Google is really trying to be exactly that. In the old...
  • Igniting the Revolution...

    New Type of Phishing Scam...

    • 0 Comments
    Seems like the Phishing scammers are trying a new tactic. See this email...
  • Igniting the Revolution...

    Getting in front of it...

    • 0 Comments
    A great practice that came up in our bi-weekly event prep call on Friday...use meeting requests to get prospects to commit to attending. Instead of email (and since pretty much everyone is using Outlook), just get it on the calendar... and do it as far...
  • Igniting the Revolution...

    A calling machine!!

    • 0 Comments
    From Curtis at ALI....look at this guy go! I had intended to request the additional list BEFORE today so I could all from it this morning but will make time for it another day as I knocked the original list out in one day and envision being able to do...
Page 1 of 1 (15 items)