Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

November, 2006

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World Class Marketing in a Web 2.0 World


  • Igniting the Revolution...

    Google's next acquisition...

    • 1 Comments
    Here's an idea...Google buys www.wikipedia.org (if that's even possible), but talk about the ability to offer highly targeted, relevant ads. Man...
  • Igniting the Revolution...

    Book Review: Small Is the New Big

    • 2 Comments
    Any long time reader of this blog will know that I am a huge fan of the marketer, Seth Godin. I have read pretty much all of his books and I love the way he thinks. I just finished his new book Small Is the New Big which I liked, but didn't love. It's...
  • Igniting the Revolution...

    Get Engaged Just Works...Part 2

    • 5 Comments
    Just when you thought 67 registrants and over 50 attendees was the best it could get....here's comes another one. Get Engaged partner, Corporate Network Services had 97 registrants and 71 attendees for a Vista/Office/Exchange "Sneak Peak" event managed...
  • Igniting the Revolution...

    Blitzing to Synergy works...

    • 0 Comments
    Saw Chris Corbett from Ease Technologies at the Hunt Valley Synergy today...he's a believer in the process. He's been to 5 Synergy events and shows up regularly at the blitzes to drive attendance. Told me today that he's got 4 solid net-new prospects...
  • Igniting the Revolution...

    Get Engaged Just Works...

    • 4 Comments
    Today we got some evidence that the full-on Get Engaged engine works. BEI had over 55 people attend their event on Exchange 2007, Vista, and Office 2007! It was literally standing room only . What I saw today is that when all of the pieces of the puzzle...
  • Igniting the Revolution...

    Sunday Afternoon Advertising...

    • 1 Comments
    Gotta wonder how worthwhile it is for companies to hire people to stand on street corners wearing signs. Saw a lot of them out and about during my driving around today. It must pay off, otherwise they wouldn't do it, I guess, but how do you measure the...
  • Igniting the Revolution...

    Getting the event engine rolling in Jan/Feb '07

    • 1 Comments
    The list below represents topics/geos we’re interested in going after in Jan/Feb ’07 with In-Person Events. Available In-Person Events for Jan-Feb sponsorship Microsoft will deploy Support Offers and other assistance* to drive . Email gemaa@microsoft...
  • Igniting the Revolution...

    Continuously adding value...

    • 0 Comments
    I've been a Vonage customer for over 3 years... Competition is heating up for them in the VOIP phone space. I was surprised/intrigued to see their latest effort to differentiate themselves. Nice touch. Got to keep improving. Weather Vonage is now offering...
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