Picked up the dry cleaning on Friday. As I was putting things away, I noticed that my wife's clothes and mine were tied together or put in the same plastic bags. Why not make it one step easier for us and separate the male/female items as the dry cleaner...

In sports, it is obvious. If a guy can throw, make him a quarterback. If he can shoot, don't force him to rebound. If he can pitch for only 1 inning, make him a reliever. Yet, somehow businesses miss this lesson and look to "round out" individuals by...

Spent some time in the virtual world of Second Life last night. It's both exciting and very scary. Exciting because it gives a glimpse of what a true virtual world can be. You can assume a totally foreign personality, act on interests that you may not...

https://shop.ecompanystore.com/mspartners/MCP_Login.asp

Tim Baer of Network ATS said it best: I'm not taking vacation, but I won't be setting the alarm clock either. Talk to you in the new year. Happy Holidays.

Take a look at http://partner.microsoft.com/us/launch Some new efforts from the Microsoft Partner team to help you market more successfully. List sources (access to MS list purchases at reduced costs) Content and messaging customizable collateral look...

As marketers start using data to better understand customers and "how they think," there's a move towards "psychographic" profiling. Instead of saying that 2 customers who live in the same zip code or have the same income are the same, they try to say...

http://www.squidoo.com/salesmovies

Shout out to Ellie at Enabling Technologies . Call her at 443 625 5112. This is someone who knows how to differentiate herself!!

Had some questions on how this is done. Here's the answer: What I did, was, I copied what you sent me in to a new e-mail message, then I saved the logo to my computer. Then in the e-mail message, I right clicked on the spot to insert the logo and I select...

We've all seen the "I'm away from the office" emails. They are normally bland. Check out this one I got from Andy Sernovitz, CEO of the Word of Mouth Marketing Association. I'm even talking about his Out of Office message. Brilliant!! What a great way...

I got home from work this PM to try and log on to NetBank and pay my bill...a process which 12 hours ago inspired the this is broken post. The site was still down. I couldn't even email customer support. I scrolled through the site and found the name...

There's a great site called www.thisisbroken.com where people submit examples of things that were designed from a perspective other than the customer. It makes you think about how to make things as easy as possible. I've been a Netbank customer for about...

From Don Louque at GTS Advantage We have had two recent opportunities that came to us solely because of the investments we’ve made in our partnership with Microsoft. The first was an opportunity with a firm in the nearby town of Strasburg. They contacted...

...and sometimes it doesn't http://online.wsj.com/article/SB116580282582346161-email.html Bad Fit How a Highflier in Marketing Fell at Wal-Mart Racy Ads, Unusual Strategy Won Julie Roehm Buzz; Questions About Freebies A Lingerie Pitch Gets Nixed By GARY...

I’m sitting in Starbucks now at 9.50am. I am meeting a partner at 10am for a meeting that may be more networking than pure business. I’m wearing “casual Friday” clothes and just came from donating blood (which I couldn’t do b/c of my cancer treatments...

The text that is automatically placed at the bottom of outgoing emails is called your "signature." Sometimes people get cute and creative with inspirational quotes, etc. That's fine with me. What's not fine with me is....when people (at least in a business...

I am the unofficial marketing consultant to my dentist. A few months ago, we started talking about her plan to acquire new patients. She expressed interest in doing a newsletter to people in the surrounding area. "Terrible idea," I said. "Too expensive...